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Service 01 · Brand

Branding, strategy and visual identity

Agencia Melón builds complete brands for companies in Chile and abroad from its studio in Santiago, Chile. First we decide who you're talking to, what you promise and why people choose you; then we make it visible in a system of logo, typography, color, stationery, editorial and spaces. A consistent brand builds trust and helps you command better prices.

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A brand isn't just a logo: it's a system that builds trust.

When every piece is designed on its own, the brand looks different on the website, on the business card and in the storefront, and customers notice. We work on strategy and identity together, and deliver a system your team and your vendors can apply without making a mess of it.

What's included

Branding & identity, in detail.

  • 01

    Strategy and naming

    Research, interviews, positioning, value proposition, brand architecture, name and tone of voice.

  • 02

    Visual identity

    Logo and its variations, palette, typography, a graphic system of patterns, icons and illustration, and brand guidelines.

  • 03

    Stationery and editorial

    Business cards with embossing and hot-stamping, folders, catalogs, annual reports and dossiers, ready for print.

  • 04

    Spaces and signage

    Graphics for offices, storefronts, signs and trade show booths, consistent with the identity.

What you get

  • Brand platform and key messages
  • Logo and variations
  • Palette, typefaces and graphic system
  • Brand guidelines
  • Stationery and applications
  • Production-ready master files

Tools and specialties

  • Brand strategy
  • Naming
  • Visual identity
  • Brand guidelines
  • Editorial design
  • Signage

How we work

From discovery to delivery, with no surprises.

  1. 01

    Discovery

    Thirty minutes, free. We get to know the business, the problem and what you already have.

  2. 02

    Statement of work

    Scope, deliverables, timeline and cost in writing, before we start.

  3. 03

    Production

    Progress you can see in the Client Portal, with agreed review rounds.

  4. 04

    Delivery and support

    Master files, access credentials and training. We're still here afterward.

Real work

Projects where we've done it.

FAQ

What clients usually ask us.

Something else on your mind? Write to us or book a discovery call and we'll talk it through.

What does a branding project include?

Usually strategy, visual identity and brand guidelines, plus whatever applications you need: stationery, social media, website, packaging or spaces. We define it in the statement of work based on where your company is right now.

Can you refresh my brand without losing what I already have?

Yes. Sometimes an evolution makes more sense than a complete overhaul: we keep what your customers already recognize and bring order to the rest.

Do you deliver editable files?

Yes. You get the master files in vector format and in the formats you need for print, screen and social media, along with the brand guidelines.

Do you also design the website and the packaging?

Yes, the same team does it, and that's why the brand stays consistent across every medium.

Let's talk about your project.

In a free 30-minute discovery call, we review what you have and tell you what we'd do first. If we're not the best fit, we'll tell you that too.

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