---
title: "Branding, strategy and visual identity"
url: https://agenciamelon.com/en/services/branding-identity/
lang: en
description: "Brand strategy, naming, logo, visual system, brand guidelines, editorial design and signage from a studio in Santiago, Chile. Book a free discovery call."
publisher: Agencia Melón SpA (Av. Apoquindo 6410, Of. 606, Las Condes, Santiago, Chile)
updated: 2026-10-31
---

# Branding, strategy and visual identity

Agencia Melón builds complete brands for companies in Chile and abroad from its studio in Santiago, Chile. First we decide who you're talking to, what you promise and why people choose you; then we make it visible in a system of logo, typography, color, stationery, editorial and spaces. A consistent brand builds trust and helps you command better prices.

**This is for you if…**

- Companies about to launch, grow or rebrand that need to look the part.
- Brands that look different on every channel and want to bring it all together.
- Teams that need clear brand guidelines to work with vendors.

## A brand isn't just a logo: it's a system that builds trust.

When every piece is designed on its own, the brand looks different on the website, on the business card and in the storefront, and customers notice. We work on strategy and identity together, and deliver a system your team and your vendors can apply without making a mess of it.

## What's included

### Strategy and naming

Research, interviews, positioning, value proposition, brand architecture, name and tone of voice.

### Visual identity

Logo and its variations, palette, typography, a graphic system of patterns, icons and illustration, and brand guidelines.

### Stationery and editorial

Business cards with embossing and hot-stamping, folders, catalogs, annual reports and dossiers, ready for print.

### Spaces and signage

Graphics for offices, storefronts, signs and trade show booths, consistent with the identity.

## What you get

- Brand platform and key messages
- Logo and variations
- Palette, typefaces and graphic system
- Brand guidelines
- Stationery and applications
- Production-ready master files

## Tools and specialties

Brand strategy, Naming, Visual identity, Brand guidelines, Editorial design, Signage

## How we work

1. **Discovery**: Thirty minutes, free. We get to know the business, the problem and what you already have.
2. **Statement of work**: Scope, deliverables, timeline and cost in writing, before we start.
3. **Production**: Progress you can see in the Client Portal, with agreed review rounds.
4. **Delivery and support**: Master files, access credentials and training. We're still here afterward.

## Projects where we've done it.

- [AGI Group](https://agenciamelon.com/en/trabajo/agi-en/) · Identity · Handcraft
- [Nortika](https://agenciamelon.com/en/trabajo/nortika-en/) · Strategy · Identity · Handcraft
- [La Sesión Café](https://agenciamelon.com/en/trabajo/la-sesion-en/) · Strategy · Identity
- [Nodex](https://agenciamelon.com/en/trabajo/nodex-en/) · Identity · Handcraft
- [DOPA Jewelry](https://agenciamelon.com/en/trabajo/dopa-en/) · Identity · Handcraft
- [Expreso de tus Sueños](https://agenciamelon.com/en/trabajo/expreso-en/) · Identity · Handcraft

## FAQ

### What does a branding project include?

Usually strategy, visual identity and brand guidelines, plus whatever applications you need: stationery, social media, website, packaging or spaces. We define it in the statement of work based on where your company is right now.

### Can you refresh my brand without losing what I already have?

Yes. Sometimes an evolution makes more sense than a complete overhaul: we keep what your customers already recognize and bring order to the rest.

### Do you deliver editable files?

Yes. You get the master files in vector format and in the formats you need for print, screen and social media, along with the brand guidelines.

### Do you also design the website and the packaging?

Yes, the same team does it, and that's why the brand stays consistent across every medium.

## Other services

- [Web & software development](https://agenciamelon.com/en/services/web-software-development.md)
- [Automation & B2B email](https://agenciamelon.com/en/services/automation-b2b-email.md)
- [Cloud infrastructure & security](https://agenciamelon.com/en/services/cloud-infrastructure-security.md)
- [Video, 3D & fabrication](https://agenciamelon.com/en/services/video-3d-animation.md)
- [WhatsApp, omnichannel & CRM](https://agenciamelon.com/en/services/whatsapp-api-crm.md)
- [Packaging & print production](https://agenciamelon.com/en/services/packaging-print-production.md)

## Contact

- Agencia Melón SpA · Av. Apoquindo 6410, Of. 606, Las Condes, Santiago, Chile
- hola@agenciamelon.com
- WhatsApp: https://wa.me/56951429796
- Book a discovery call · 30 min, free: https://agenciamelon.com/en/#diagnostico