The front door to a pharmaceutical fair
Registration platform with credential validation and automated reports for more than 1,000 professionals.
Software · Web
Design studio · Santiago, Chile
The whole brand, made by hand and by machine.
We’re a design studio in Santiago. Strategy, identity, web, software, production and marketing all come off the same table, with handmade work and today’s tools, so your brand looks, works and grows as one.
PaperScreenFilm
Melón Discovery30 minutesFree
Workshop surface · Content and photography
Selected work
What comes off the table.
Each card names its material: paper, screen or film. Filter by discipline and by industry.
Pharma Control
Corporate website for a pharmaceutical research center, now its main contact channel.
Web
AGI Group
Stationery for a real-estate management consultancy.
Identity · Handcraft
Urban luxury, gothic attitude
Identity and art direction for an independent jeweller whose pieces shine as brightly on sand as in the dark.
Identity · Handcraft
A coffee served like a journey
A train, a cup and a dreamer: an illustrated system that runs from wrapping paper to the street sign.
Identity · Handcraft
Nortika
From Coni Design to Nortika: changing your name without losing the people who already knew you.
Strategy · Identity · Handcraft
A crest that comes to life
We redrew the crest and the eagle of a school in Valdivia and set them in motion, with 3D animation by Claudio Rojas Urrutia.
Identity · Production
A brand ready before the doors open
Identity for a specialty coffee shop in Villa Alemana, created one week before opening and applied from the apron to the shop window.
Strategy · Identity
Wedding Bible
A leather-bound Bible engraved with a couple’s names and wedding date.
Handcraft
Dani & Darian
Online store for a nuts and dried fruit brand from Ñuñoa.
Web
An artisan course, completely sold out
Landing page and Meta campaign for an intensive charcuterie course: every seat taken and over CLP 5 million in ticket sales.
Marketing · Web · Handcraft
Agencia Melón
Our own card: blind embossing on peach paper. An internal studio exploration.
Identity · Handcraft
Nodex
Embossed identity for a tech services company, formerly Segutech.
Identity · Handcraft
Vini
A kawaii mascot brought into 3D. A collaboration.
Identity · Production
UNASP · 40 years
Four decades of a university told in chronological panels.
Handcraft
Studio
A brand doesn’t end at the logo.
Melón was born in 2025 with a simple idea: a brand doesn’t end at the logo. It ends when someone touches it, browses it, sees it move and comes back. That’s why paper and code, the camera and artificial intelligence share our table. We cut every project into clear parts and deliver it whole, led by the same people from start to finish.
Meet the studioServices
Eight disciplines, one table.
We group them into four capabilities so you know where to start. We do them together so you don’t have to coordinate four suppliers.
01 · Brand. Deciding who you are and making it visible.
Strategy + IdentityStrategyBrand strategy
Before we draw, we decide. We define who you’re talking to, what you promise and why people choose you, and we put it in writing so your whole team designs, sells and communicates in the same direction.
- Assessment and interviews
- Positioning and value proposition
- Brand and offer architecture
- Naming and verbal identity
- Tone of voice and key messages
- Launch roadmap
IdentityBranding and identity
Complete visual systems, not just logos: symbol, typography, color, patterns and illustration that work just as well on a sign, a package or a phone screen.
- Logo and its versions
- Palette and typography
- Graphic system: patterns, icons and illustration
- Stationery and applications
- Brand guidelines
- Production-ready master files
In detailBranding & identity
02 · Digital. Sites and systems that work for your brand.
Web + SoftwareWebWeb development
Websites and online stores designed and built by the same team that made your brand: fast, easy to manage and made to get visitors to act, whether that’s buying, signing up or getting in touch.
- Content architecture and user experience
- Interface design
- Corporate site or landing page
- Online store
- Content management system
- Technical SEO and analytics
- Hosting and maintenance
SoftwareSoftware development
For when the spreadsheet is no longer enough: custom platforms, client portals, registration systems and integrations that organize the operation behind your brand.
- Process mapping
- Custom platforms and web apps
- Client portals and internal dashboards
- Payment, email and CRM integrations
- Automations and integrations (CRM, forms, workflows, AI assistants)
- Documentation and support
In detailWeb & software development Automation & B2B email Cloud infrastructure & security
03 · Content and growth. Images people remember, campaigns you can measure.
Production + MarketingProductionCinematic production: video and photography
Art direction, camera and post-production so your brand looks as cared-for in motion as it does on paper: brand films, campaigns, product, spaces and portraits.
- Concept and script
- Art direction and casting
- Product, space and portrait photography
- Brand film and campaign assets
- 2D and 3D animation and logo motion
- Editing, color and sound
- Formats for screen, web and social (16:9, 4:5 and 9:16)
MarketingMarketing
Campaigns that connect what people see with what you measure: content, paid media, email marketing, funnels and data, in one conversation between design and results.
- Marketing plan and calendar
- Social media content
- Paid media on Meta and Google
- Landing pages and sales funnels
- Email marketing: newsletters, sequences and automations
- Monthly report with decisions
In detailVideo, 3D & fabrication WhatsApp, omnichannel & CRM
04 · Hand and machine. Paper and AI at the same table. It runs through everything else.
Handcraft + AIHandcraftHandcrafted design
The work you can touch: paper, embossing, hot-stamping, leather, linen, bookbinding, packaging, editorial and illustration. It’s the part of the brand people keep.
- Packaging and labels
- Editorial and print design
- Stationery with special finishes: embossing, hot-stamping and die-cutting
- Illustration and lettering
- Graphics for spaces and exhibitions
- Print and production supervision
AIDesign with AI
We use AI as one more tool in the workshop: to explore more directions in less time, adapt images to new formats, prototype campaigns and build assistants. Always with human direction, clear rights, and telling you when we use it.
- Visual exploration and generative moodboards
- Extending and adapting images to new formats
- AI campaign and video prototypes
- Conversational assistants and automations
- AI-assisted production workflows for your team
- Responsible AI use policy
In detailPackaging & print production
Not sure where to start? That’s what the discovery call is for: in 30 minutes we work out what your brand needs first.
Build your work orderSee servicesSee all servicesScreening room · Content and growth
Images people remember, campaigns you can measure.
Art direction, camera and post-production so your brand looks as cared-for in motion as it does on paper: brand films, campaigns, product, spaces and portraits.
Capability credits03 / 04
Production
- Concept and script
- Art direction and casting
- Product, space and portrait photography
- Brand film and campaign assets
- 2D and 3D animation and logo motion
- Editing, color and sound
- 16:9, 4:5 and 9:16 formats
Marketing
- Marketing plan and calendar
- Social media content
- Paid media on Meta and Google
- Landing pages and sales funnels
- Email marketing: newsletters, sequences and automations
- Monthly report with decisions
Programs · Work order
Where is your brand right now?
Pick the program that matches your moment, or build your order discipline by discipline. Each program says what it includes and how long it takes; the exact price comes out of the discovery call.
- Program 01
Launch
Open with everything ready.
“I open in two months and I have nothing.”
- What’s included
- Brand + DigitalEstrategiaIdentidadWeb
- How long
- 4 to 8 weeks
- Program 02
Grow
Let the world see how good you are.
“We sell well, but it doesn’t show.”
- What’s included
- Digital + Content and growthWebProducciónMarketingEmail marketing
- How long
- Depends on the campaign
- Program 03
Renew
Shed your skin without losing your people.
“We’ve changed faster than our image.”
- What’s included
- Brand + Hand and machineIdentidadOrgánicoIA
- How long
- 3 to 6 weeks
- Program 04
Build
Software tailored to your operation.
Includes process automation: workflows, integrations, CRM and AI bots or assistants.
“The spreadsheet can’t keep up anymore.”
- What’s included
- DigitalSoftwareWebAutomatización
- How long
- Depends on scope
Or build your order, discipline by discipline.
Eight disciplines in four capabilities, plus automation as an extension of Software. Every tag you stamp is written on the order.
01 · Brand
02 · Digital
03 · Content and growth
04 · Hand and machine
Workshop · Hand and machine
Paper and AI, at the same table.
Design you can touch.
We do embossing, hot-stamping, bookbinding and packaging by hand, and we use AI to explore, adapt and produce faster. They don’t compete: they correct each other. The hand gives the brand something to keep; the machine, more paths to find the right one.
Hand · physical pieceBlind embossing on peach and cream paper. Melón card, 2025.
Machine · AI variantThe same cards, reinterpreted with AI from the real photo: gold foil, cotton paper and a gilded edge. You choose: with AI or without it.
Client portal · Project logbook
What your project looks like from the inside.
Every client with an active project gets a logbook in the Portal: dated entries with what we did, what comes next and what we need from you. We keep talking by email; this is where the record lives.
Go to the client portalNotebook No. 07 · Sample projectLas Condes · 2026
Discovery and proposal
We set goals, scope and timeline. Proposal approved by email.
ApprovedArt direction
We presented two identity routes; route B was chosen with color tweaks.
ApprovedBrand system and website
Stationery applied and first website screens. Next review: October 18.
In progressMethod
How we work.
Four steps, visible timelines and a portal where you follow every milestone.
- Step 01
Discovery
A free 30-minute conversation. We look at where your brand stands, what it needs first and what can wait. If we’re not the right studio for you, we’ll say so.
Free - Step 02
Proposal and strategy
You get a proposal with scope, timeline and a fixed price. Once it’s approved, we set the positioning, priorities and calendar.
- Step 03
Workshop
We design, code and produce in short cycles, with reviews agreed in advance. You follow every milestone in the client portal.
- Step 04
Launch and growth
We publish, print and measure. We hand over the master files and, if you want to keep growing, we stay at the table.
Proof
What the work has already achieved.
Sold out
Cecinas Marga Marga’s intensive charcuterie course: every seat taken and over CLP 5 million in ticket sales.
Source · Marga Marga case, 20251,000+
professionals registered and validated on the FarmaExpo 2026 platform.
Source · FarmaExpo case, 20265 regions
of Chile with studio clients: Santiago, O’Higgins, Valparaíso, Atacama and Valdivia, plus São Paulo, Brazil.
Source · Studio portfolioBrands we’ve worked with
- ExpoLab
- FarmaExpo
- Pharma Control
- Biomolar
- AGI Group
- Escuela Maranata
- Expreso de tus Sueños
- Nortika
- La Sesión Café
- Nodex
- Centro White UNASP-EC
Studio
Who’s at the table.
Christian Lorca
Director & Graphic Artist
He founded Agencia Melón in 2025. A visual artist and full-stack developer, he draws the brand, writes the code and leads every project from start to finish. He’s the person you’ll have across the table.
Sebasthian Guggiana
Backend development and integrations
He builds what you don’t see: platforms, databases and integrations with payments, email and CRM. He makes sure what we design works on launch day and every day after.
We also work with a network of specialists in 3D animation, photography, illustration and video, brought in as each project needs and always credited by name.
Meet the networkThe Network
We bring in expert hands when the project calls for it.
We lead a network of specialists in photography, animation, visual effects, 3D, identity, editorial and web design. We assemble the team each job needs and coordinate it from start to finish.
The pieces in this section belong to their authors, not to Melón, and always carry their signature.
- Photography
Commercial photography and design direction
By Nicolás Díaz · Melón Network
- Packaging
American Club branding and packaging
By Celi Alzugaray y Camila Merino · Melón Network
- Branding
IRELYAS Runeterra Tea
By Diego Hernández · Melón Network
- 3D & CNC
Architectural interior rendering
By Renato Gallardo · Melón Network
- Editorial
Editorial design for the Business Development Center
By Gustavo Standen · Melón Network
- Web
Web design and music branding
By Gastón Farias · Melón Network
- Animation
Frame-by-frame 2D animation
By Samuel Guerra · Melón Network
- VFX
VFX and digital compositing
By Edson Jovanni · Melón Network
Are you a specialist who likes working in a team? Send us your portfolio.
Frequently asked questions
Before you write to us.
How much does a project cost?
It depends on each case: the scope, the timeline and what you already have in place. Our projects generally start from$500.000 CLP. After the discovery call you get a proposal with a fixed price, no surprises.
How long does it take?
An identity takes 3 to 6 weeks, and a website 4 to 8. The exact calendar goes in the proposal.
Can I hire you for just one part?
Yes. You can start with the brand, the website, a campaign or automating a process (workflows, CRM, AI assistants). Everything is ready to add the next piece whenever you need it.
Do you use artificial intelligence?
Yes, as a workshop tool and never as a replacement for the idea. We tell you when and where we use it, and we look after the rights to every image.
Do you work outside Santiago or Chile?
Yes. We’ve worked with brands in five regions of Chile and with clients in Brazil. We meet by video call and share everything in the client portal.
Melón Discovery
Bring your idea, whole or half-cut.
Book a free 30-minute discovery call. We reply within 24 business hours, on WhatsApp or by email.
30 minutesFreeReply within 24 business hoursBy video call